In Naples, Devan worked at a Best Buy while he earned his CPT certification and finished his undergraduate degree simultaneously. No one in Devan’s family had ever graduated from college, so it was important to him to finish what he had started at Central Michigan. He graduated with a bachelor’s degree in Business Administration from the University of Phoenix. His fitness career began at Lifestyle Family Fitness where he started the first version of Burn Boot Camp called Lightning 900.
In 2012, Morgan’s job with Kellogg’s brought them to Charlotte, NC. With little money and fewer connections they were repeatedly denied commercial leasing space, so they subleased their first 5 spaces on their way to hitting $1M in sales in 2013. Devan spent his early days as the “go-to” health and fitness expert for Charlotte’s ABC, NBC, FOX, and The CW regional syndicates appearing in 200+ live TV segments. His energy, charisma, and knowledge landed him appearances on Day Time Tampa and Fox and Friends.
In 2014, Devan and Morgan got married, flipped all sub-leased gyms into brick and mortar, and Morgan transitioned away from Kellogg’s and put her full focus on the family business. Their PR efforts reached to Concord, NC and Durham, NC where they would open their pilot locations (#6, #7) which are still going strong today.
In October 2015, they launched the franchise program and awarded 200 territories in the first 18 months of their campaign. The Franchise Times named Burn Boot Camp in the “99th percentile of growth for all franchise companies that entered the market since 2010” and their story was picked up by Forbes Magazine. Devan says he has, “entrepreneurial DNA” and that became evident as Burn Nutrition, a fitness-specific meal and supplement business, and Burn Active, athleisure and accessory business, were born in the same year. Replicating what they have done for themselves, Devan and Morgan co-founded Burn Media Company and began working with companies such as Defiance Fuel, Clean Juice, HteaO, and other emerging franchise brands.